The name Chicura is composed of two words, both of which are very important in relation to the thoughts and dreams behind the brand and which in the long run will fill more and more. 'Chi' Coming from the Chinese Qi, and means life energy. 'Cura' is the Latin word for care. So care for life!
They believe that the combination of beautiful Danish design and respect for nature, animals and future generations is the only way forward and this is something that is an important part of all their product productions which includes figures, vases, shelves, hooks etc. as well as a wide range of frames and posters.