About Us

ABOUT US

Step inside Soroka

Soroka is a celebration of objects, people and the energy that connects them.

It's about choosing objects that carry a certain spirit: pieces that make you smile, change the feeling of a room, become part of dinners, celebrations and everyday rituals, and pass that positive energy from one person to another.

Designed by Jean-Philippe Demeyer, our London store in South Kensington is made for wandering. Every room has its own atmosphere, filled with homeware, accessories, fashion and beauty, gathered from independent makers around the world.

Behind every shelf are three stories: the founder, the objects and the makers.

BEHIND THE SHELVES

Founder, Objects, Makers

1. THE FOUNDER

Jamila has always collected quietly. On her travels, she'd notice something unusual, an object with a bit of history or character, and bring it home simply because she loved it. That habit, kept up for years, became SOROKA. Today, that same curiosity shapes the shop and the objects she chooses to fill it with.

2. THE OBJECTS

Every item at SOROKA is handpicked with meticulous care and attention to detail. Guided by intuition and a keen eye for quality, Jamila personally selects each brand and object that graces our shelves. We believe in the power of positivity and light energy, which is why you'll only find pieces that uplift and inspire.

3. THE MAKERS

Behind every object is a person whose hands shaped it, and their process matters as much to us as the piece itself. Some of our makers have spent a lifetime perfecting a single technique, passed down and refined over generations. Others are early in their journey, testing new ideas against old materials.