At SOROKA, we are more than just a store – we're a haven for those who appreciate the finer things in life. Our journey began with a simple passion: the love for collecting unique and captivating objects. What started as a personal endeavor has evolved into a curated collection that embodies luxury, style, and emotion.

Our founder, Jamila Asgarova, has always had an eye for the extraordinary. Inspired by the beauty of unusual shapes, vibrant colors, and the stories behind each piece, Jamila embarked on a mission to share her passion with the world. The name 'Soroka' pays homage to this vision, inspired by the Magpie – a creature known for its knack for discovering treasures and bringing them home.

Independently Sourced


Every item at SOROKA is handpicked with meticulous care and attention to detail. Guided by intuition and a keen eye for quality, Jamila personally selects each brand and object that graces our shelves. We believe in the power of positivity and light energy, which is why you'll only find pieces that uplift and inspire.

Our collection spans the globe, with treasures sourced from artisans and makers worldwide. From vintage finds rich in history to contemporary creations brimming with innovation, each item tells a story. We take pride in not only showcasing these objects but also sharing the narratives that make them truly special.



While our roots may trace back to Baku, Azerbaijan, SOROKA has spread its wings internationally, with a boutique nestled in the heart of London. Our mission remains unchanged: to curate a diverse selection of unique objects that delight and enchant our customers. Whether you're exploring our flagship store or perusing our online collection, we invite you to discover the magic of SOROKA.

Join us on a journey of discovery, where every object has a story to tell and every visit is an experience to remember. Welcome to SOROKA – where luxury meets soulful elegance.