Shoe Shame

Sneakers are both progressive and traditional at the same time, and have a rich (yet short) history from sports to culture to fashion. Whether it’s wearing Vans Old Skool when skateboarding or having the latest chunky sneakers as a fashion statement.

Today Shoe Shame know for a fact that 9 out of 10 people really care about their sneakers, however very few know how to take care of them. As more and more people wear sneakers, the lack of knowledge becomes obvious.

At Shoe Shame want to be everyone’s little helper, with friendly reminders on how to get your new habit in place. The habit of actually including “sneaker care” into your daily routine, almost like brushing your teeth. They think caring for your sneakers from day one is better for your shoes, your wallet and the environment.