Scrunchie Is Back is a contemporary accessories brand that brings a new perspective to the everyday hair tie, focusing on colour, texture and how pieces are worn day to day. It started by looking at something simple in a different way, and has grown into a collection that sits naturally within daily routines. Now, the range includes cellulose acetate clips and barrettes, headbands, hair jewellery and reimagined scrunchies, all ethically made in France.