How to Think Like a Gift-Giver Extraordinaire

First things first: you need to know who is receiving your gift. Sounds obvious, right? But the magic of gifting lies in noticing the details that make them who they are. Think of it less as buying something, and more as curating a little treasure that whispers “I see you.”

BRAND SPOTLIGHT: One Hundred Stars Reading How to Think Like a Gift-Giver Extraordinaire 2 minutes

By Soroka London

Step 1. Zoom in on their world

Are they always hosting dinners, escaping outdoors, or glued to their books? Their passions are clues — gifts that fit their rituals feel instantly personal.

Step 2. Colour is character

A favourite shade isn’t just aesthetic — it’s energy. A fiery red for bold spirits, soft blue for calm souls, or golden accents for someone who loves a little shine.

Step 3. Occasion matters

A birthday calls for something celebratory, while a Secret Santa deserves clever playfulness. Different moments call for different kinds of magic.

Step 4. Mix meaning with surprise

The best gifts balance familiarity with delight. Choose something that reflects them, but also feels like a discovery — that’s where the joy lives.

Step 5. Think beyond the object

A gift isn’t only what’s inside the box — it’s the story behind it, the craftsmanship, and the way it makes them feel.

And here’s the best part: you don’t have to figure it out alone. Our Gift Concierge is here to guide you — whether you fill in the form on our website or ask our sales assistant in-store, we’ll help you handpick something special. Think of it as your personal gifting assistant — intuitive, stylish, and ready to help you surprise someone special.

Or, let them choose for themselves with our digital Gift Card.