Introducing Joanna Buchanan at Soroka

Introducing Joanna Buchanan at Soroka

At Soroka, we're proud to offer a curated selection of Joanna Buchanan's captivating pieces. Each item reflects a world of inspiration, meticulous craftsmanship, and a touch of vintage magic. Visit us online or in-store to explore the collection and bring a touch of global style to your home!

Joanna Buchanan's design philosophy is a captivating blend of experience and heritage. Her 20 years in the fashion retail business honed her keen eye for luxury, color, texture, and pattern. This foundation was further enriched by her upbringing – a childhood in Hong Kong, adult years spent in Europe, and extensive travels across India. Each location painted a vibrant stroke on her creative canvas.

Joanna believes in the power of collaboration. She curates her exquisite collection by partnering with skilled artisans across the globe. From dedicated craftspeople in China and India to passionate workshops in the Philippines, these partnerships are built on shared values and a commitment to ethical practices. Each piece reflects the unique expertise of its maker, ensuring the very best for Joanna Buchanan's vision.

While Joanna's travels and collaborations play a central role, a touch of family history adds a special layer to the brand. A discovery of her great-grandmother's vintage ornament collection ignited a new approach to holiday décor. Inspired by these treasures, Joanna Buchanan creates unexpected twists on classic pieces, infusing the holiday season with a touch of vintage elegance and modern sophistication.

Discover the World at Soroka:

Explore the collection online or visit us in-store at Soroka to experience the magic of Joanna Buchanan firsthand. We can't wait to help you find the perfect piece to add a touch of English countryside charm to your home!